Conversion Optimization – 10 Must Read Articles!

 Bevan Bird (4) up a palm tree

Bevan Bird (4) up a palm tree

Conversion rate optimization is an extremely powerful lever for websites that have significant traffic. A small increase in the conversion rate can equal a large increase in profits in your business. In some cases, a small change to your website can significantly increase the conversion rate. But testing is necessary, because without it, all we have is a hypothesis.

Here are 10 Must Read articles on Conversion Optimization, each followed by an excerpt.

If you’re feeling greedy, scroll down to the bottom of the post for a bonus video: Learn from a Master!

16 Web Conversion Rate Optimization Tips From The Experts

“Use relevant, personalized copy to point users in the direction you want them to go.”

10 Conversion Killers and the Hacks to Fix Them

“You’re using image sliders.”

What The Highest Converting Websites Do Differently

The highest converting websites make their Unique Value Proposition(s) clear. Click to tweet

Mailchimp Easy Email Newsletters

Mailchimp’s USP is clear

“Companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales… You have 0-8 seconds to make a compelling headline and landing page. After 8 seconds, the majority of visitors leave. Approximately 96% of visitors that come to your website are not ready to buy. The more landing pages you have, the more leads you are likely to get. A 1 second delay in your site speed can result in a 7% reduction in conversions.”

One way to shorten your site loading time is to shrink the images to the size that they are displayed on the screen, instead of using the height and width attributes in the img tag. This allows for smaller JPEG files and faster page loads.

Keep image files as small as possible to speed up page loads and improve #UX and #SEO. Click to tweet

What Every Marketer Needs to Know about Conversion Optimization

“Friction could be your worst conversion enemy.” Friction can be categorized as Complexity, Information, Style, Time and Visual… and two other valuable lessons including “what you remove is just as important as what you add.”

9 Uncommon Conversion Rate Optimization Tips You Can Use Today

“Test multiple step forms.”

Data-Driven Digital Marketing Triples Conversion Rates (Study)

“Top online marketers achieve more than three times the conversion rates of the bottom third, according to a new digital marketing optimization study from Adobe. And the reason is because they invest in a culture of data, testing, optimization, and analytics.”

9 Content Marketing Growth Hacks to Drive Traffic and Conversions

“Two of the most popular trends in marketing right now are growth hacking and content marketing… What if there was a way to apply growth hacking principles to your content to achieve fast-paced traffic growth?”

Adding Personality and Trust to Your Landing Pages Can Maximize Conversion RatesTop Brands 2014 Top 10 Brandirectory

Use the colours that resonate most deeply with your target market.

Blue appears to be the colour of trust. I find it quite revealing that 7 of the top 10 valued brands in the world have the colour blue in them.

Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

“Microcopy are those little words and phrases that enhance the experience, add personality and most importantly have the ability to reduce friction and get people taking action… Veeam tested changing the phrase from “request a quote” to “request pricing” and saw a massive 161.66% increase in clicks to their lead gen form.”

Microcopy can enhance the experience and reduce friction to get people to take action! Click to tweet

5 Landing Page Conversion Killers

“Multiple calls-to-action… when your landing page has a couple different “asks” on the same page. It’s easy to fall into the trap of pushing a final conversion at every step of your sales funnel. After all, it’s the real-world sell that actually puts food on your table, not the lead… But while this may generate a few real-world conversions every once in a while, it will also increase that page’s bounce rate.”

When your goal is an increased conversion rate, stick to one call to action. Click to tweet

Bonus articles:

9 Chances for Website Conversion Optimization You Don’t Want to Miss

“Leverage Social Proof… This third-party validation can be a very powerful motivator for your site visitors’ and prospects’ actions.”

Since, as you know, I’ve been a lover and practitioner of social media marketing since 2009, I’m throwing in an article at the intersection of the disciplines…

3 Important Ways to Use Social Proof in Conversion Optimization

“Display Social Counts on the Landing Page Above the Fold.”

Smart marketers leverage social proof in their conversion optimization efforts. Click to tweet

InsideSales Testimonial Video and Well Known Customers

InsideSales Testimonial Video and Well Known Customers

Now, let’s put all this in perspective and take it further…

We are only measuring one layer. A lot more is happening than what we can track online.

What Conversion Rate Optimization Experts Often Forget About: The Customer Lifecycle

“You could be using every tactic known and have awesome top-of-funnel conversion rates to show for it, but that won’t necessarily get you happy, recurring customers.” Shall we refocus on giving an exceptional experience and maximizing Lifetime Client Value?

Well, Hubspot, the world-famous Inbound Marketing Software, uses their internal “Customer Happiness Index” to maximize their customers’ engagement and success with their solution. “CHI is a measure of the degree to which one of our customers is practicing inbound marketing in a way that is likely to lead to long-term success. Our customers with the highest CHI scores get the biggest lift in traffic and leads every month.”

Here is an interview with Jonah Lopin, the VP of Customer Success at Hubspot, on how they raise their Customer Happiness Index.

And by talking about it in this way, they are effectively showing how effective their software platform really is, if it is used. They have the data to prove it.

Bonus video:

On May 15, I got to see Markus Frind, CEO of Plentyoffish Media Inc., speak live about how he tweaked and tested his baby (the online dating site Plenty of Fish) from its infancy into the global behemoth it is today… with 80 million users and 80 employees. You can now watch the recording here.

Are there any other Conversion Optimization articles that you consider MUST READS? Please do share.

About Bevan Bird

You too can Become An Office Superhero, by bringing me into your organization, like my friend Steve did! I am on a mission to help as many people as possible to Position themselves on Purpose, so they use their greatest gift, their genius superpower, and be rewarded justly for this. I believe that together we can create Heaven on Earth and everyone can have Abundance! I am a Custom Software Developer and a Certified Joint Venture Specialist. I've been professionally producing software that gives my clients a Competitive Advantage since 2013. The greatest Leverage is bringing the right people together to Collaborate, and this is what I do, while I travel the world... sharing highlights from my journey to Inspire my friends. Connect with me on LinkedIn.
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5 Responses to Conversion Optimization – 10 Must Read Articles!

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