Melonie Dodaro, Canada’s #1 LinkedIn Expert and social media strategist and International #1 Bestselling Author of The LinkedIn Code, answered the question this way yesterday… and I paraphrase…
It depends on your budget. If you have a budget of $10,000 or more (over a three month period of time) then get connected with an account rep. (I can introduce you to mine.) They will help you get better placement and there’s a lot more flexibility with what you can do.
If your budget is smaller, you can use targeted sponsored posts through your company page.
Thank you Melonie for answering my question!