What’s the best way to advertise a live event on LinkedIn?

Melonie Dodaro, Canada’s #1 LinkedIn Expert and social media strategist and International #1 Bestselling Author of The LinkedIn Code, answered the question this way yesterday… and I paraphrase…

It depends on your budget. If you have a budget of $10,000 or more (over a three month period of time) then get connected with an account rep. (I can introduce you to mine.) They will help you get better placement and there’s a lot more flexibility with what you can do.

If your budget is smaller, you can use targeted sponsored posts through your company page.

Thank you Melonie for answering my question!

You can connect with Melonie online through her website Top Dog Social Media or on her LinkedIn profile.

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How the Pros Post on Facebook

How to post on Facebook like a Professional

Hiya :) It’s Bevan Bird.

Would you like to spark massive engagement and get higher visibility? Do you want to build your own media empire? Want to enjoy the benefits of guerrilla publicity?

Today I want to show you how the professionals post on Facebook and share some lessons we can infer from their examples. Are you in?

Ellen DeGeneres Bradley Cooper Angelina Jolie Brad Pitt Selfie Oscars Twitter Crash

Ok, good. Let’s go!

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Conversion Optimization – 10 Must Read Articles!

 Bevan Bird (4) up a palm tree

Bevan Bird (4) up a palm tree

Conversion rate optimization is an extremely powerful lever for websites that have significant traffic. A small increase in the conversion rate can equal a large increase in profits in your business. In some cases, a small change to your website can significantly increase the conversion rate. But testing is necessary, because without it, all we have is a hypothesis.

Here are 10 Must Read articles on Conversion Optimization, each followed by an excerpt.

If you’re feeling greedy, scroll down to the bottom of the post for a bonus video: Learn from a Master!

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A Few Resources For Truly Visionary Entrepreneurs

Earlier today I talked with an ambitious young lady who helps men dress like gentlemen. She is the best at what she does here in Vancouver. She is planning to launch her own personal brand, put herself out there and achieve the ever-larger goals she imagines for herself.

She told me about one of her challenges. She would talk about what she’s doing with such passion and then people would act kind of lame to her. I told her that if she’s the smartest one in her group, she needs a new group. She wanted to be around more passionate ambitious entrepreneurs who ‘get it’ like she does and I do. So I thought of some people to introduce her to.

You become the average of the five people you spend the most time with. That’s why I’m attending some of the top Marketing and Internet Marketing conferences in the world this year. I can help anyone generate greater results with their website. I know that’s a bold claim, but I am a bold guy.

We also talked about personal development and shared some resources with each other. Here are some of the ones I’m sharing with her, that I thought were relevant to her current situation. You might benefit from these training videos as well.

We both tend to listen to audio books or programs because there’s no time for reading, but there’s time for listening while travelling around the city, and also during exercise, in my case.

I’ve been listening to this every day, and it’s the reason Bobbie wanted to meet with me today. The content I was posting on Facebook (examples here) about Greatness intrigued her to the point where she had to meet me for coffee to learn more about what I do…
Les Brown – Step Into Your Greatness (Live Seminar)
http://youtu.be/kQz33N162VE

Robin Sharma is one of the world’s most trusted
leadership advisors.

This video shares some very powerful information
that I believe will help you achieve your largest
goals in a spectacular way…

The 6 Quiet Rituals of Enormously Successful Humans
http://bit.ly/6rituals

I explained to Bobbie the importance of setting Mastery goals instead of Ego goals. This is the first tip Robin shares… and he does so while walking on one of the most beautiful beaches in the world in the Seychelles.

Sunset from Coal Harbour This Evening

Sunset from Coal Harbour This Evening

Vancouver Visionaries

If you want to be around the brightest business minds in Vancouver, this is the place to be!

The first business luncheon was a sold out success at the prestigious Vancouver Club on May 15.

We were excited to present Markus Frind, CEO of Plentyoffish Media, with our first Vancouver Visionaries award. Markus delivered a fantastic Q&A style keynote and our guests, including my new friend Bobbie Long, were thrilled with the event.

The next luncheon is on July 24th, when we will honour the CEOs of Payfirma and Unbounce. If you’d like a special offer on your ticket to the event, send me a message through my contact page.

Visit our website for more information and to learn about our upcoming world-class Marketing Visionaries event.
http://www.meetlab.ca/events.html

Jeff Walker is the authority on Launches of
Products and Businesses. He is famous for creating
the Product Launch Formula. His students have done
over $500M in sales. His last launch did $1M in sales in
the first hour. He has now written the book “Launch,”
which I will devour as soon as it is delivered. He has just
completed the launch of Product Launch Formula 4.0.
You’re going to want to listen to him talk about the
“Seed Launch,” at a minimum.

The first video takes you deep inside the Sideways
Sales Letter, which is the core strategy behind
my Product Launch Formula. And this might be
hard to believe, but this one strategy has
generated hundreds of millions of dollars in
launch sales.

http://productlaunchformula.com/sideways-video.php

The really cool thing about the Sideways Sales
Letter is that you can deliver huge value in your
launch and still sell like crazy – and do it all
without resorting to slimy tactics.

The second training video covers a lot of ground,
including the “Seed Launch” (which is perfect if
you don’t have a list or a product).

http://productlaunchformula.com/seed-video.html

I also cover the super-powerful (but often missed)
“Launch Stacking” strategy (which is how I went from
being a stay-at-home dad with zero income to
having my own multi-million dollar business).

And don’t miss two of the most powerful types of
launches – the Internal Launch and the JV Launch.

I have released the Product Launch Blueprint for
you… go get it here now:

http://productlaunchformula.com/blueprint.html

This 22-page PDF + full-length training video
basically lays out the ENTIRE launch strategy for
you and it’s full of meaty content.

No fluff here, it’s pure content. And it’s got all kinds
of cool secret stuff…

Be sure to watch the training video while you’re
going through the Blueprint.

Jeff’s videos will not be online for long. Watch them
while you can.

How to Sell High Ticket Products

Would you like to learn how to sell high ticket products (like our Marketing Visionaries events) on the Internet?

Armand Morin, a mighty successful Business Coach is holding a FREE TRAINING WebCamp  on June 21st, 22nd & 23rd to show us how.

In his laziness, he learned to do one thing really well, and that is sell on the first impression!

What if you could shoot a 15 minute video and make 5-10 sales of a $1000 product? Can you imagine what your life will be like when you can easily generate that kind of income at will?

Register Now: http://webcamp.cc

It’s absolutely free to attend some or all of the 3 Day Event. Watch from your own PC, laptop or handheld. Join us!

Register Here: http://webcamp.cc

Here’s the full program:

Day One
Sell More Product Work Less
Hidden Sales Psychology
The First Hit Wonder
Finding a High End Product
Creating a High End Product
Package Examples
Bundling For Profits

Day Two
Your Killer Presentation
Real Presentation Analysis
Behind The Scenes
The SECRET Close
8 High End Closes
The Symphony Method
Closing Strategy

Day Three
Video Marketing Strategy
Marketing Outline
Secret Followup Method
Free Traffic Technique
The Helping Hand Strategy
$100k Selling System
Sell Without Selling

Register Here Now: http://webcamp.cc

Make the most of it – register free today! Let’s learn together.

If you found this post valuable, share this thing!

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Even Masters of Public Speaking Will Benefit From Karen McGregor’s Rock The Stage

This evening I went to Karen McGregor’s presentation Triple Your Income Through Speaking. I had heard great things about her Rock The Stage workshops.

Why did I go?

I wanted to learn to become a better public speaker.

The time was extremely valuable and I did learn many useful tips (golden nuggets) that I will be applying to my networking as well as my upcoming presentations. It was great to finally meet Karen. I’d been looking forward to this for a while. I also met some other amazing people.

Every day do something that makes you feel alive. We need more people to say, "I choose life, I choose to live." ~ Karen McGregor

Every day do something that makes you feel alive. We need more people to say, “I choose life, I choose to live.” ~ Karen McGregor

Speaking, as a marketing method, has the highest ROI. It also has the highest level of referrals. Often times we as entrepreneurs spend our time in ways that do not give us much return on investment (Facebook! *shakes fist*). According to Karen, and I agree with her, spending the several hours that you spend on Facebook each week, creating your signature talk instead will give you huge returns, comparatively. And once you have a successful talk, you can duplicate it as a webinar.

Think about it… do you go to many networking events? I know I do. Wouldn’t you like to be the speaker at the event, rather than in the crowd? You’ll make a much larger impact and you’ll free yourself to a whole new level of life.

I’m going to share some of the golden nuggets I received today.

I learned about selling from the heart. Think about your offering as an invitation. Invite the people who want the change that you offer. You will help them transform their life.

Randi Winter and Bevan Bird

Randi Winter and Bevan Bird. Randi is an awesome individual and a specialist in Inspired Pursuits. Check out her website Passionate Travel.

Speaking is actually a one-to-one experience. Each person in the group is having a personal experience with you.

Are you winging your presentations and talks? If so, are you ecstatic about your results? If not, you will benefit from putting systems and a structure in place. You will be more relaxed and free to be yourself. You’ll be relaxed because you know what’s coming next and you can be present and give your all in the moment, without having to plan what’ll happen next. You already have the whole talk outlined. And you know the system works because it has been proven by countless others before you.

One key point is that the audience only cares about the story of THEIR OWN TRANSFORMATION. And how they will have a better life. Tell them a personal story about your struggle and what you achieved… that is, about your transformation… and they will feel you and identify with you. But your story is not just about you. Tell stories about the people who worked with you and talk about their transformations.

Karen gave examples of three powerful types of testimonials you should include in your talks to win even more people over and invite more people to take the journey with you.

Before I tell you what those three types are, I have to ask you: Do you know why your client hesitates?

People will only take the risk and pay to work with you if you show them the risks you have taken to get to where you are. They want to know what you’re made of! Why should they risk their time and their cash to work with you? Because you can help them transform. And because you believed in yourself, invested in yourself and took risks yourself to get here!

If you have taken the leap of faith, they will do it too. How much of a risk have you taken to get to where you are? How deeply have you felt despair?

One type of testimonial comes from a person who is the opposite of you. Her example was that people in her audience might look at her and think that she’s an energetic, social extrovert and then think, “I’m not like that. I can’t do what she’s doing.” Then they would not accept her invitation to go to her workshop because they think her system wouldn’t work for them. Well, Karen assured us that her system works for all kinds of people. But it’s more important to show people rather than tell them. It reaches the subconscious mind that way and that is much more powerfully persuasive. Here’s the example she shared: A testimonial from a man who was very shy and soft spoken, the opposite of her. Then people who are more like that man can think, “I’m like him. He did it. She helped him do it. I can do it too. She can help me too!”

Inclusive "So Much More" Testimonial Example

Inclusive “So Much More” Testimonial Example

Another type is the inclusive “so much more” testimonial. Here you show that people get more than they thought they were going to get. You tell the story about what that person experienced. You’re not pushing a product. You’re just sharing your passion about what she felt.

For all testimonials, specific is best! You can go back and ask your (past or present) clients, “What, specifically, is better in your life since working with me?” Take notes. This is the gold!

 Another type is the “Doubtful to Dynamite” testimonial. This is one where the people was initially doubtful about the value of your offer… they thought they knew what they were doing and didn’t need your help. But after they received your help, their results improved significantly and they were surprised. You see, 10% of people will be doubtful of your offering all the way through your talk. This way you can help them get over that doubt by showing them that others who doubted you also benefited greatly from your services or products.

Daniel Chen and Bevan Bird

Daniel Chen and Bevan Bird. Daniel is a branding expert and he was very kind and insightful with me. Check out his website StuckApart.com

I have shared some of what I learned this evening and I hope this has been valuable to you. I’m also going to share a summary of Karen’s own story, as an example. Remember, people connect deeply with us when we tell them our story.

The turning point in her life that led her to her current life’s work was this… She spoke in front of 3,000 people and afterwards sold a few boxes of books from her table at the back. After, she realized she had programs that those people who bought her books would have benefited from… but she hadn’t sold a single program. Her income was also very low and life was a bit of a struggle, as a single mom of two boys. The missing piece for Karen was selling. She had always thought it had to be uncomfortable! She would either rush through the “sales” part at the end of the talk or omit it entirely and “wilt” on stage, as she called it. That’s when she decided to figure it out. She discovered a different way to sell without a five-minute uncomfortable (for both her and the audience) section at the end of the talk. After this, her family’s life changed in a big way, very quickly, forever! She discovered how to sell from the heart. When you are who you are, up on stage, it’s the ultimate freedom and your audience will feel it too and love you for it!

I have heard that selling is simply uncovering the value of what you have to offer so well that people want to exchange the cash in their pocket to get it!

How to sell from the heart

#1 Focus on the feeling of knowing how your client’s life will be better as a result of your services and products. Think back to one client you have helped in a major way. Close your eyes and FEEL it.

That feeling is why people do what they do, why they do business with you. The best thing you can do is help people feel hopeful, excited and passionate. You have the power to inspire people.

#2 Expand their vision of what is possible for them. Invite them to imagine how their life would be better once they have achieved the transformation you’re inviting them to live.

#3 Invite them constantly. All the way through the talk. Not just at the end. Keep on inviting them from the heart, and sharing value. You’ll attract your ideal client.

#4 Deliver the solution to the problem… twice! During the talk, give them the solution to the problem they came to you with. Now, what is the remaining problem that could not be addressed in 60-90 minutes? Your program is the solution to that. The gold is in finding out what to offer, what to invite them to come and do with you. To discover it, talk with your clients and ask about other problems. Dig deep and you will find the easiest way to serve and prosper.

Don’t make this mistake

A mistake speakers make is sharing too little. You cannot share too much. Do it and do it freely. Don’t hold back. They will feel if you’re holding back and they won’t like it. They want to hear your story and learn from you. They want to know about you and how you can help them. Don’t worry about giving away your information – thinking that people won’t work with you because you’ve already given them your best stuff. It’s not true. Give your all.

Even if you tell people what to do and how to do it, there will be people who want you to help them do it or do it for them. And by showing them what you know, you earn their trust and respect and they are more likely to hire you to help them because they see that you really can help them!

Here’s an analogy from online marketing. Eben Pagan said that to make a sales page very effective, you give away your best information on it for free! (He created Double Your Dating and was very successful with it. If you go to that site, you’ll see how he tells a personal story that touches a nerve with men who want better dating success. He has since build multiple multi-million dollar businesses.) You push the free line. There’s a saying that if you give away 90% of what you know, people will pay you for that last 10%!

Show up as who you are. Tell your story and share your message that matters. This is the most freeing thing for your audience to feel! And only 1% of speakers do this. This is a HUGE opportunity for you.

Once you have mastered deeply connecting with your audience, your fears about public speaking will disappear! Can you imagine how you’ll feel then?

If you’re a great speaker and you sell from the heart, you can make a real difference… raise funds… literally save people’s lives by helping them get life-saving treatments they could not afford otherwise.

Speaking can deliver amazing results if you do it well.

If you want to increase your income, I recommend you get on Karen’s newsletter (Click on the video series on the right side, then enter your info), Like her page on Facebook and ask her how she can help you.

One of the people who attended her Rock the Stage workshops was a man who had given over 5,000 talks already. He was a master already, wasn’t he? “Why was he coming to my workshop?” Karen wondered, “What am I going to be able to teach HIM?” The answer is that he was winging it. He was missing a piece, just as she was when she didn’t know how to sell. His results increased after participating in her public speaking workshop.

Here’s the foundation to a successful talk: Educate, Inspire and Sell. You must do all three. Help your audience understand their need to transform their lives. Tell them what you are passionate about and how you help transform people’s lives. Invite them to work / play with you.

If you feel called to, please leave a comment so that you can network and connect with the others in my tribe. Here is my question for you…

What is your story that you can tell that will really make people feel you? (Really briefly.) I’ll share mine first..

“I used to be scared to talk to girls. I wasn’t confident in myself. It affected my social life and I felt isolated, weak and alone. I decided to figure out how to talk to people and build better relationships. Through my experiments and studies, I learned how to connect with people and move forward in relationships in life and in business. This lead me to do what I do now, which is connect people with a better life and help luminaries collaborate with each other and change more lives. Now I attract new connections every day wherever I go. I don’t chase people anymore. People come to me. People get referred to me too, which is really awesome.”

Here’s how to come up with your little story. What has happened to you in your life that has been a challenge… that lead you to do what you’re doing now? How did you go through your struggle and achieve a better life?

Please leave a comment if you feel called to, and let’s do some heart-centred networking, right here, right now…

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B2B Social Media Lead Generation Can Be Very Easy On Twitter

If you have an amazing product or service, tell people about it!

For the past month leading up to May 15, I was telling people about our Vancouver Visionaries Luncheon which featured Markus Frind, the CEO and President of Plenty of Fish Media, valued at $500,000,000.00. The event was a success, the room was full and we got some great feedback. Attendees told us they want to be at future events.

Today I just want to show you a quick example of how you can generate leads with very simple tweeting.

One of the places we find people to invite to our events is from articles like this:

Introducing Vancouver’s most promising young entrepreneurs (The Globe and Mail)

One of those people was Crystal Jiang, a social media strategist, who helps organizations build a social media presence to reach out to their Chinese audiences.

On May 13, I went to her Twitter profile, followed her and checked out some recent tweets. I retweeted something relevant and valuable to our audience on @604visionaries. Then I congratulated her on her success.

Initial Lead Generation Tweet #1 to Crystal Jiang

Initial Lead Generation Tweet #1 to Crystal Jiang

 

Initial Lead Generation Tweet #2 to Crystal Jiang

Initial Lead Generation Tweet #2 to Crystal Jiang

With Crystal Jiang, I didn’t tweet anything about our event since she was located in Singapore, rather than the Vancouver area. I planned to invite her to a luncheon or one of our larger bi-yearly events after she had responded back and we had had a conversation.

She must have seen some of my recent tweets or seen what others said about our first luncheon, because in her response she said she looked forward to attending one of our events when she’s in Vancouver. Here are a few of the tweets I had sent that same day:

B2B Social Media Lead Generation Tweets Invites

Here is one of the tweets of feedback about the May 15 event, which Crystal may have seen:

B2B Social Media Tweets Feedback

Christopher Aitken’s Feedback on Vancouver Visionaries First Event

Crystal responded to my initial retweet and mention tweet with these two tweets:

B2B Social Media Lead Generation Tweets Crystal Jiang 3

Crystal Jiang Responds

There were some other (and much better) examples (such as my initial Twitter conversation with  @eSAXnetworking and @rorybeaupre) I wanted to show you today, but sadly this is all I have time for today.

B2B Social Media Lead Generation Tweets Pink Pearl PR

Initial Conversation With Pink Pearl PR

Until next time, Be Bold and prosper!

Bevan

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How to Extract Numbered Lists out of Documents to Summarize

Excel Extract Numbered List From a Document - Social Media Manager

Excel Extract Numbered List From a Document

Excel Example: Extract Numbered List From a Document

I was looking at this post and wanted to extract the list to make a summary. I didn’t want all the explanation of each point, just a list of the numbered points.

I figured I would show you one way I do this with Excel. This would be more of a time-saver when you’ve got a bigger list.

I use Windows, by the way.

1. Copy the entire text of the article and paste into Notepad. Now Select-all (CTRL+A) and copy (CTRL+C). This is to get rid of formatting so we have plain text.

2. Open Excel. Paste in cell A1.

 

 

 

3. In Cell B1 enter: =IF(ISNUMBER(VALUE(LEFT(A1,1))),A1,””)

4. Drag the small black square in the lower right corner of that cell down to the bottom of the article, so that all the text lines in A1 will be parsed.

5. Right-click on the B column header, and click Copy.

6. Right-click on the C column header, and press V. This pastes Values only,

7. Left-click on the C column header to select the column.

8. Click Sort and Filter, Custom Sort, Continue with the current selection, Sort. Sort by: Column C, Sort on: Values, Order: A-Z

Good to go! Result:

12 Duties of a Social Media Manager
1. Implements a social media strategy
2. Manages social media sites
3. Engages in dialogue and monitors customer issues
4. Monitors trends and encourages adoption of social media tools
5. Searches for news/articles to post
6. Implements social media campaigns
7. Manages social media campaigns
8. Write blog articles
9. Uses social networking analysis tools
10. Monitors internet for brand related topics of conversation
11. Provides feedback to higher ups
12. Promotes social media within the organization

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How to Choose World-Class Images – 5 Tips from a Content Ninja

The Iguanas are the kings now

The Iguanas are the kings now

This is an iguana I saw at the Tulum ruins in January… And this is a view from my apartment in Coal Harbour, looking west, out into Vancouver’s harbour, shot just now…

View from Apartment in Coal Harbour Ocean

You can see ships from China and part of Stanley Park. What do you think of the view? (Interesting fact: this is the same building that Markus Frind, the creator of PlentyofFish, lived in when he created it.)

Would you agree that it’s important to choose a great image for your blog posts so that you capture the attention of people on social networks and they click and check them out?

Growth hacker Nate Desmond thinks it’s interesting that people spend so much time writing content and headlines, but often resort to simple stock photos for the post image… so he wrote a great post outlining 5 aspects of great images for your blog post, to go along with your great content and captivating headline. They are…

#1 Relevant
#2 Authentic
#3 Colourful
#4 Emotional
#5 Curiosity-Raising

Read his post to learn more and let me know what you think!

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Want to know how to invite all your friends to a Facebook event all at once?

How to Invite all your Friends to Facebook Event

How to Invite all your Friends to Facebook Event

Do you want to invite lots of your Facebook friends to an event, page or group? It’s a tedious task to select them one-by-one, which is why the “Toggle all” button is so great. It lets you select them all at once at the push of a button – it’s a great time saver.

Warning: I will not be held responsible for any consequences you create by using this information. It’s powerful and can be abused. Be careful and do not overuse this secret…

A Facebook trick to select all your friends at once

Before I tell you how to get the Toggle all button, I’ll show you a code you can use to quickly select them all. Then I’ll tell you how to use it. You might already know, that’s why I put the code first.

javascript:elms=document.getElementsByName("checkableitems[]");for (i=0;i<elms.length;i++){if (elms[i].type="checkbox" )elms[i].click()};

1. Login to Facebook and then go to any event, your page, or group you want to invite people to.

2. After you indicate whether you’re attending or maybe attending, the “Invite friends” button appears and then you have to click it.

3. Scroll down to the bottom of that window, so all your friends load. You might have to scroll multiple times. You can’t select friends who don’t appear in the window.

4. Copy the code above and paste it into the address bar of your browser (where it says www.facebook.com/event…) and then BEFORE you hit the Enter key: Press the HOME key or scroll back to the beginning of the code you pasted in the address bar. Make sure it starts with “javascript:…” – it may not! It might start with “var x=…” Retype javascript: manually at the beginning. :)

Once again, if you paste the code and press Enter and it goes to a Google search results page… you’ve got to add javascript: to the beginning… then hit Enter.

5. Wait until all the visible friends are selected (this might take a little while.)

6. You can also add a personal message before you click the “Send Invitations” button, if you’d like.

7. Click “Submit”

I hope you found this useful.

Toggle All Button – Another Facebook trick to select all your friends at once

1. You need the Google Chrome browser to get the button. This is the browser I recommend using anyway since it’s so fast. If you don’t have it yet, download it from http://www.google.com/chrome

2. Open Google Chrome and download the add on called “Extensions” here https://chrome.google.com/extensions

3. Go to https://chrome.google.com/webstore and search for “Toggle all” or “Facebook Inviter”

4. Click the “ADD TO CHROME” button beside Facebook Inviter.

5. Click Install.

6. Once it’s installed, login to Facebook using Google Chrome and then go to any event, your page, or group you want to invite people to.

7. After you indicate whether you’re attending or maybe attending, the “Invite friends” button appears and then you have to click that button.

8. You’ll notice that a “Toggle all” button appears with the Submit and Cancel buttons. Click the “Toggle all” button and it will automatically select all your friends for you. It may take a few moments to process.

9. Click “Submit”

NOTE: You only have to install the “Toggle all” button once. After that, it’ll always be there for you to use.

Hope that helps!

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